Bernina 740 Sewing Machine B740

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The Bernina 740 

The BERNINA 740 stands out due to its perfect stitch quality, stitch width of 9 mm and an extra-long free-arm. It is particularly suitable for sewing tasks requiring precision because it has the built-in BERNINA Dual Feed.

Comfortable sewing and embellishing

BERNINA Hook with 9 mm stitch width
BERNINA Adaptive Thread Tension
BERNINA Dual Feed
Total Stitch Control
Simple, modern operation

The BERNINA Hook 

The heart of the BERNINA 7 Series features a novel, centrally placed driver, which allows the BERNINA Hook to run fast yet quietly. The BERNINA Hook sews high-precision stitches up to 9 mm in width with speeds up to 1,000 stitches per minute. The bobbin holds up to 70% more thread than standard bobbins allowing you to sew longer without interruption.

Extended Freearm for Big Projects

The BERNINA 7 Series includes a meticulously engineered extended freearm with 10 inches of space to the right of the needle. Not only does the B 740 provide plenty of room for large sewing projects; with its 9mm stitch width, it’s also ideally suited for beautiful decorative stitching. Small sewing jobs such as inserting zippers are completed flawlessly. And as your ambitions grow, the B 740 can be further upgraded with a wealth of optional accessories. For instance, add the BERNINA Stitch Regulator (BSR), which guarantees consistent stitches when free-motion sewing and quilting no matter how quickly you move the fabric.

Total Stitch Control 

All BERNINA 7 Series models provide an exclusive level of stitch control. Whether altering the stitch length, stitch width or needle position, the machine will remember the stitch details for you. Your personal settings can be saved and retrieved at will—and the USB connection even allows you to import and export stitches and stitch patterns or combinations. 

Sew with Even Greater Ease

The B 740 performs many tasks all by itself. The presser foot lowers automatically at the beginning of a seam. Threading is semi-automatic, and the thread is automatically cut when you reach the end of a seam. The standard package also features a practical extension table that makes working on all your sewing projects an absolute breeze.

BERNINA Adaptive Thread Tension

The BERNINA Adaptive Thread Tension, a BERNINA innovation, provides ideal thread tension for each and every stitch type, in any variation. The tension is electronically adjusted to the selected stitch width, length, speed, and needle position on each penetration of the needle into the fabric. The result is the finest stitching without pressing a button.

BERNINA Dual Feed

The innovative BERNINA Dual Feed tames hard-to-manage fabrics providing superb fabric feed and optimum visibility while sewing. Easy to engage when needed, the BERNINA Dual Feed tucks completely out of the way when it’s not.

General Features
Hook system - Bernina Hook
Maximum sewing speed (stitches per minute) - 1000
Length of freearm to the right of the needle  - 10 Inches
Colour touch screen - 4.3 inches
LED sewing light - 30 LED lights
Maximum stitch width - 9mm
Maximum stitch length - 6mm
Number of spool holders - 2
Semi-automatic needle threader 
Adjustable presser foot pressure 
Automatic thread cutter 
Manual thread cutters - 3
BERNINA Dual Feed
BERNINA Adaptive Thread Tension
Memory (short-term/altered stitches)
Memory (long-term/altered stitches)
Create and save stitch combinations
BSR functionality (straight stitch and zigzag) 
Start/stop button (stitching without foot control) 
Slide speed control
Upper thread indicator
USB interface for PC connection
Import/export stitches and stitch patterns via USB 
Multi-function knobs
Changing stitch settings while sewing
BERNINA foot control with back-kick function 
Needle stop up/down
Drag & Drop
Bobbin winding while sewing/embroidering 
On-screen help
Sewing tutorial
Creative consultant
Personal program
Setup program
Eco mode 

Sewing and Quilting Features 
Pattern start/end function
Elongation
Security function program
Total number of stitch patterns (incl. alphabet) - 800
Utility stitches total - 29
Buttonholes (incl. eyelets) total - 11
Automatic buttonhole length measuring system 
Automatic buttonhole
Manual multi-step buttonhole
Button sew-on program
Darning programs - 2

Decorative stitches total - 200
Quilting stitches total- 23
Cross-stitch programs - 21
Sewing alphabets - 5
 

Presser Feet Included
#1C Reverse Pattern Foot (Zig Zag) 
#1D Reverse Pattern Foot (Dual Feed) 

#3A Buttonhole Foot with Sliding Sole 
#4V Zipper Foot 
#20C Open Embroidery Foot 

Additional Sewing Accesories
Bernina Free Hand System (FHS)
Extension table 
Multifunction Foot Control
4X Jumbo Bobbins 

Bobbin Case 
Pack of Bernina Needles  
Spool Caps
Height Compensation Tool 
Straight Stitch Plate
Stylus

Operation and maintainance
Dust cover

Machine Oil 
Screwdriver 
Seam Ripper 
Freestanding Accessory Wardrobe
Cleaning Brush
Instruction Manual

Bernina Guarantee: 7 years